Web development strategy is the most important thing to achieve goals and capture your website visitors. There will be no positive outcome without it and you will not be able to convert your website visitors into prospective clients.
Technology is just a tool, but not a solution. There are many types of business and each has its own goal and target audience. So, before website development, ask yourself the following questions:
What is the goal of my website?
Who are the target audience?
What is my brand equity?
What is the USP of my products and services?
What are the top tasks in my list?
What are the critical success factors?
What are the technical constraints?
Who are my competitors?
When you will hire a web development company, make sure they work on the following things at the beginning and give you a free consultancy:
Business Analysis
Digital Strategy
Social Strategy
SEO Strategy
Market Research
Advertising Campaign Planning
Business Analysis
A web development company can analyze your business from a very unique point which can make yourself prepared for the next moves. Your TO DO list will be much clearer.
Digital Strategy
This is the most important section for brand building. It varies from Business-to-Business and from Person-to-Person. The website design will be depended upon your target audience, the area of your business, your products and services. Uniqueness of your website design is the best policy for brand identity.
Social Strategy
Now-a-days everyone is excited and talking about social media. There are many social media websites which can be helpful for your business growth and to share your website content to increase the inflow of your website visitors. So, the website development company should tell you what are the best social media platforms for your business and how they are going to incorporate them in your site.
SEO Strategy
You have a preferred list of keywords & key-phrases that you want your target audience to use in a major search engine like Google and see your site in top list. You can share the preferred keyword list with the website development company or if you don’t have any idea, ask them about the keywords or key-phrases related to your business. They can analyze and tell you which keywords/key-phrases are good for optimization. The website content should also be well-written and keyword specific. If your web development company can do copy-writing, it’s well & good.
Market Research
If you want to be successful online, you should have a clear understanding of your competitors’ plus points and minus points. The web development company should be able to do the competitor analysis in respect of their web presence, SEO effectiveness and social presence. In this process you will be able to understand who is popular and doing great. Accordingly you can build your own online strategy.
Advertising Campaign Planning
You can discuss with your web development company what are the best options for advertising and which will drive more traffic to your site.
So, make sure you hire a professional web development company.
Best of Luck for your next web project!
